dimension craft Case study:
Lenova Inc. is a leading manufacturer of sinks and faucets in the U.S. Lenova is dedicated to making the best quality products and designs, offer outstanding customer service, profitability to their industry partners and maximum value to their customers.
Lenova has owned and used several exhibit properties in the past and wanted to upgrade their exhibit presentation. In the past, Lenova was setting up their exhibit themselves and was seeking a company that could handle their needs in a more comprehensive way.
Dimension Craft devised solutions to help make Lenova’s trade show goals possible.
Dimension Craft discussed a variety of options that would best meet Lenova’s desire to display their products at the primary show that they attend, the Kitchen and Bath Industry Show (KBIS). Unique modular product displays were developed to match up and accompany the different sink and faucet products they wanted to feature at the show. Graphics and branding were a primary focus in the design as well. The exhibit was designed to be able to expand to larger spaces.
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|The customer service center would serve the purpose of posting train schedules and routes as well be a great way to establish a strong branding presence in the great hall of Union Station.
Lenova over the course of its time as a client of Dimension Craft have expanded their exhibit booth size from 20 x 40 to 20 x 50 to 30 x 50. Their exhibit property which is a combination of portable and fixed elements have been able to scale to their needs.
Dimension Craft continues to work with Lenova to ensure that they get the most out of KBIS for the foreseeable future.