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dimension craft Case study:
Amtrak Service Center

the Challenge:

Amtrak is the leading railroad service for medium and long-distance travel across the United States.

Chicago Union Station is one of the nation’s busiest train stations in the country for both short distance commuter rail and longer distance rail served by Amtrak. During the fall of 2015, one area of need for Amtrak at Union Station was centered around providing an easier ticketing and customer service process. Amtrak wanted to develop a structure that would simplify and meet those needs for its customers, especially during the expectedly busy holiday season.

Dimension Craft was there to help make this happen for Amtrak.

the Solution:

Dimension Craft, upon discussing and evaluating Amtrak’s needs, designed a structure that met their requirements and intended objectives. The structure was intended to be a centralized customer service center that gave customers the ability to walk up to a ticket kiosk and check in prior to their trip. Amtrak would utilize the space to input 4 ticketing kiosks and a centralized printer that would streamline the rider check-in process. This would reduce lines and wait times at ticket windows.

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The customer service center would serve the purpose of posting train schedules and routes as well be a great way to establish a strong branding presence in the great hall of Union Station.

the Results:

The Amtrak customer service center is 25’ ft. wide by 12’ ft. high in its dimensions. It has 4 entrances with ADA compliable ramps, hi-def 75” inch monitors, a fabric canopy with logo and corporate branding done throughout.

The structure was built with the intention that it can be set up and taken down when needed. It was built and set up prior to the holiday season in 2015 and has since become a semi-permanent property used by Amtrak at Chicago’s Union Station ever since to provide their customers with a simplified process that improves their service quality.

amtrak booth


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Custom ExhibitsYour exhibit means everything to your success on the show floor. And subsequently, as a client of Dimension Craft, your success means everything to us. To be successful at a show, planning and preparation are required. Customizations to your exhibit are necessary to make your exhibit reflect your business objectives and your brand. We help you look at the big picture for your exhibit and then tighten up the smaller details by identifying creative elements that can take your exhibit up a notch. The end product will be an exhibit that is creative, polished, inviting and is designed and built to meet your objectives at the show. We can say this with confidence, because everything that we do, we do in-house and we do it well. In short-we ... consult, design, build and deliver high quality custom exhibits...this is the core of what we do and who we are.

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We've been doing this since our first client walked through our door in 1971. And like a fine wine, we've only gotten better with age. We're not a company that has come and gone or is new to the industry. We've been working in the trade show industry for decades. Our people have been in the trenches of this industry. We have watched as design trends have evolved. We've worked on a wide range of custom exhibits of every size, shape and scale for hundreds of different types of shows and events across the country. We understand the nuances and the procedures of these shows, from installation and dismantling, to height restrictions and hanging signs. Our people have the knowledge and resources to ensure that your upcoming exhibit goes off without a hitch. You can rest easy knowing that you have a partner who has been there and done that.

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There is a reason why our clients keep coming back to us year after year. The average amount of time a client stays with us is 13 years. This is unheard of in today's business climate where loyalty is not what it once was. The primary reason clients continue to work with us is the personal touch and hands-on approach of our entire team. We are a family owned company whose leaders are always available and accessible to your needs. No matter the size of the project, no matter if it's a small business or a Fortune 500 corporation, our philosophy remains the same. Our success as an organization is proof that our approach to engaging with our clients-bringing a personal touch to even large scale projects-really separates us from the traditional giants in the trade show industry.

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global-partnerAre you an exhibit business operating outside of the U.S. and you need a local partner to work with?

Does your business require additional design, build, set up/dismantle, or warehouse storage resources to meet your customer's needs?

If yes, Dimension Craft can help! We have extensive international experience working with companies from all over the world. We will work with you in whatever capacity you so desire. We can partner with you in direct communication with your client or we can operate behind the scenes as a "white label solution" so that you can present and deliver it to your customer in the ways you know best. We are an ideal U.S. based partner given our international experience and our location in Chicago, which has an advantageous centralized location for transport and is one of the major hubs for trade shows and events happening in the U.S. today.

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