The Benefits of Renting Your Exhibit

Trade shows can take up a large portion of your yearly marketing budget depending on the quantity of shows your company attends. Months before the show even starts, event coordinators are left debating with their finance department on the direction they should go. Sometimes, you are left wondering “should I rent the structure or should I own it”. While there are numerous reasons to own it, we are going to list the benefits of renting your exhibit.

Benefits of renting

1.  Creative Flexibility
   • Just like fashion trends change, your marketing does as well. By renting an exhibit, you have the creative flexibility to change how your display looks every year. One year, you might want to include three conference spaces and the next you might ditch it for an interactive display.
2.  Show Space
   • If the exhibit space changes every year, it might be best to rent. By doing this, you’re not trying to split your creative assets to fit your space.
3.  Storage
   • As we mentioned in our recent blog What is an Exhibit House?, you might not have enough room to store a 400+ square foot structure (we do). By renting, you won’t need to worry where your structure ends up after the show is over.
4.  Maintenance
   • With a rental exhibit, you won’t have to worry about the same maintenance that comes with owning one. If your display becomes scratched or scuffed when dismantling occurs on the show floor, you won’t have to worry about the upkeep cost to continue to make it look good.

When does it make sense to rent?

1.  Quantity of shows with different exhibit sizes
   • Depending on how many shows your company attends and the space size, it might make more sense to rent.
2.  Different show locations each year
   • If you exhibit at a show that switches locations every year, you might not get the same exhibit space size.
3.  Growth within the company
   • Experiencing growth within your company or planning to expand? Your exhibit might need new configurations to fit different products or different setups to showcase services.
4. Multiple brands under one parent company
   • Renting allows your company the ability to showcase your brand in different ways. You might not need to showcase all of your brands for one show but need to have them at another. Renting gives the flexibility to change how your exhibit looks year after year.
5. Not ready to commit to a multi-year plan
   • Your company might not continue to exhibit at a certain show soon. Renting allows you the ability to create a space for that specific show and not worry about utilizing the dispaly again.

At Dimension Craft, we offer custom rental options that still allow your brand to capture a unique story on the show floor. When our designers think of ways we can best showcase your brand, we have the ability to build it in-house and add it to our rental portfolio. This allows our clients a cost-effective way to stand out while adding to the benefits of renting your exhibit.

Interested in working with us? Fill out our contact form and someone from our team will reach out!