OUR STORY
50 YEARS OF EXPERTISE
BUILDING BRANDS SINCE DISCO
For over 50 years, Dimension Craft has been built around the idea of making our clients our first priority.
In 1971, our founder, Karl Hetzel, was an employee of a tradeshow company that had fallen on hard times. After being told that the company could no longer afford his services, Karl’s commitment to his clients compelled him to work without a paycheck. When several of his clients discovered his situation, they encouraged him to launch his own tradeshow exhibit company and Dimension Craft Inc. was started.
Although the tradeshow industry has evolved over the past five decades, our commitment to our customers remains the same. The standard of excellence that Karl founded the company upon continues to be the hallmark of our business today.
There is a reason why our clients keep coming back to us year after year. The average amount of time a client stays with us is 13 years. This is unheard of in today’s business climate where loyalty is not what it once was. The primary reason clients continue to work with us is the personal touch and hands-on approach of our entire team. We are a family owned company whose leaders are always available and accessible to your needs. No matter the size of the project, no matter if it’s a small business or a Fortune 500 corporation, our philosophy remains the same. Our success as an organization is proof that our approach to engaging with our clients-bringing a personal touch to even large scale projects-really separates us from the traditional giants in the trade show industry.
DIMENSION CRAFT
Founded By Karl Hetzel & Fred Kempinski
PRESTO is our first client and is still with us today!
1983
DIMENSION CRAFT moves to our current Chicago office
1999
The Hetzel family bought out Dimension Craft partner, Fred Kempinski
2000
Peter Hetzel becomes President of Dimension Craft.
2003
Dimension Craft bought remainder of property at Chicago office.
2010
Partnership with Display Graphic Systems
2019
Absorption of Display Graphic Systems into Dimension Craft adding a massive expansion to the graphics department
2020
COVID-19 Pandemic hits & entire tradeshow industry halts
2021
COVERINGS is our first major show to return. Tradeshows slowly return through the fall.
2023
Dimension Craft Rebrand and Website Launch
- Solomon E. - VP, Dura-Kleen USA
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