Dimension Craft Partners with ABC Fitness at The HFA Show 2026

When thinking about the process that went into designing an exhibit for ABC Fitness, we thought that their brand demands a booth as vibrant and kinetic as the clients they serve. We broke the process into different avenues through booth traffic, visualization, and booth interaction. Beginning with booth traffic, we pulled attendees in from the aisle through prominent digital messaging on a large clear LED screen allowing the structure to be airy and approachable. Next, we created pockets for dedicated kiosks for each ABC Fitness division to have a homebase to allocate booth traffic. The result created consistent LED beams and back slat walls throughout the exhibit. As we traveled to the back corners of the display, attendees were met with a large presentation space and a podcast lounge for broadcasting. See how we were able to bring ABC Fitness to The HFA Show below: