2026 Social Media Ideas for Your Trade Show Exhibit

Take your exhibit off the show floor and into your social media plan!

Your exhibit is more than a tool for the show floor. After spending money, time, and resources to curate your brand for potential clients why stop when the convention is over? You can bring your exhibit into your social media strategy through video content. See the list of ideas our team came up with to help while you’re exhibiting below.

Ideas for your social strategy

• Client Feedback & Testimonials
  • Seeing current clients at the show? Ask if they would be interested in a video testimonial for you to share. Not only will this be great content to post after the show, your team will be able to highlight how your products are helping other companies. 
• New Client Announcements
  • Signed with a new client? Announce it at the show! Your exhibit is a giant, brand filled space with your logo and you can use it as a backdrop for photos and videos showing off new clients.  
• Product Demonstrations
  • Take videos with your team going through the different aspects of your product and post them to your social channels. You can even save these videos to send to potential clients and add it to your sales material.
• New Product / Service Launch
  • Trade shows are a great way to showcase new product launches. Capitalize on your space that you’ve tailored specifically for this new product / service by creating video content to post.

• Team Member Interviews
  • Everyone is dressed in company gear, now is the perfect time to interview them about their favorite products or what they do within the company. This could be a great way for potential clients to get to know your staff that they will work with.