Buying or renting…what makes sense?

Purchasing an exhibit means ditching the cookie-cutter rental components (not from us, our rental components can be customized) and building a display that captures the heartbeat of your brand. Deciding on purchasing an exhibit can be narrowed down into different factors such as quantity of shows, exhibit sizes at each show, and budgetary constraints. If you’ve debated on whether to rent or buy, we created a list of benefits that come with owning your exhibit. 

Benefits of owning your exhibit

1. Brand Consistency
   • Owning your structure now means you’ll have the same exhibit at every show! You’re able to utilize it in promotional materials and current clients will be able to find you on the show floor. With a purchased display, your company can keep consistent branding that promotes your goods and services.
2. Multi-Functional
   • Take your exhibit and make it modular. Depending on what size you plan for, a larger exhibit can have aspects of it broken down for smaller trade shows. Check out our recent blog, Let’s Get Modular, to see how our clients utilize their exhibit at multiple shows.
3. Cost Effective (in the long run)
   • In the beginning, purchasing an exhibit can be expensive. However, when you look at it for future shows, you now own your assets.  Factoring that into your yearly budget can bring your costs down. Costs for other hall services will still need to be factored into your trade show budget such as electrical, rigging if you have a hanging sign, labor, etc.
4. Time Saver
   • Preparing for an expo can take months and usually a trade show manager has another set of job responsibilities within an organization. With a purchased exhibit, your layout has already been determined. Now, your team can spend time deciding on marketing initiatives instead of focusing on how your display will be built. 

Examples of purchased exhibits

Let’s talk about your future exhibit!

Schedule a consultation with our team by filling out our contact form. Still not sure if buying a display is right for you? Check out our blog The Benefits of Renting Your Exhibit, where we discuss when it makes sense to rent.