We Are Chicago


Dimension Craft, Inc. Debuts Pro-Chicago Commercial

Chicago, IL – March 27, 2017 – Dimension Craft, Inc. (www.dimensioncraftinc.com) is announcing the release of its new commercial that will be airing later this year (June and July) on American Airlines flights. The advertisement’s focus is centered around promoting Chicago’s business culture, diversity and history of immigration as sources of comparison in telling Dimension Craft’s own success story.

“We wanted to put ourselves out there with this commercial. We feel this is a timely message. It tells the story of who we are as a Chicago based exhibit company. The advertisement speaks to the value of hard work, diversity, immigration, innovation and entrepreneurship which are all things that have had a vital impact on Chicago’s success as a city as well as our own as an organization,” Mallorie De Riggi, Marketing Manager at Dimension Craft explains.

Dimension Craft has been in business for over 45 years. Karl Hetzel, the company’s founder, was a German immigrant who escaped war torn Yugoslavia after World War II. The company’s ownership has since been passed on to his children. Peter Hetzel, President of Dimension Craft, has spurred new growth and development at his company by assembling a team that is driven, diverse and innovative. Dimension Craft develops custom solutions that address the trade show exhibit and marketing needs of today and of the future.

Ms. De Riggi goes on to note, “Chicago attracts some of the best and the brightest. It’s a place that welcomes anybody who is willing to work. We believe these are values that not only serve the advancement of our local economy, but also to our success as an organization. Our ability to evolve and grow as an organization is tied directly to the types of people we hire. We hire smart, creative people who are passionate about doing the very best we can for our clients.”

The advertisement entitled We Are Chicago” can be viewed on the company’s YouTube Channel and will later be broadcasted on American Airlines flights during the months of June and July this summer.

Poultry, Beef and Firearms Shows Attract Record Attendance

Source: TSNN News

IPPE 2017

Trade shows dedicated to the poultry, beef and firearms industries have been enjoying extra boosts in attendance recently. 

The Cattle Industry Convention and National Cattlemen’s Beef Association (NCBA) Trade Show shattered its previous attendance record of 8,200 attendees by attracting 9,331 participants to its most recent event, held Feb.1-3 at the Gaylord Opryland Resort & Convention Center in Nashville, TN.

As the largest national trade show for the beef industry, the event drew 359 exhibiting companies spanning 268,000 net square feet of exhibition space. Last year, the show attracted 6,300 attendees and 353 exhibitors to a 300,000-sq. ft. show floor.

“We’ve seen an uptick in our convention numbers for a couple of different reasons,” said Kristin Torres, NCBA executive director of meetings and events. “First, Nashville is a great location for our group, our attendees really love it and (second), we significantly increased our marketing of the event and started marketing earlier than in years past.”

She continued, “By doing this we were able to get attendees talking about the convention early on and helping to create a buzz in the months leading up to it. We also partnered with our exhibitors (on marketing efforts) more than in years past, (are building) on the changes we made to the show seven years ago, and are continuing to make changes to make it better.”

Besides having the opportunity to learn about the latest and most advanced equipment, nutrition and pharmaceuticals available to the industry, attendees had a chance to engage in grassroots policy process, hear from industry experts, enjoy an abundance of live music and networking opportunities, and elect a new officer team, including fourth-generation Nebraska cattleman Craig Uden as the association’s new president.

The 2018 Cattle Industry Convention and NCBA Trade Show will take place Jan. 31-Feb. 2 at the Phoenix Convention Center.

Meanwhile, hunters, sportsmen and firearms enthusiasts galore converged at the 39th Shooting, Hunting and Outdoor Trade (SHOT) Show in Las Vegas.

Held Jan. 17-20 at the Sands Expo & Convention Center, the event attracted 64,527 attendees and 1,745 exhibiting companies to a 641,400-sq. ft. show floor, making it the second most attended SHOT Show in the event’s history, compared to its all-time record of 67,318 attendees in 2014.

In 2016, the show drew 64,333 attendees and 1,745 exhibitors to 641,200 sq. ft. of exhibition space.

As the largest trade show of its kind that draws participants from more than 100 countries, the SHOT Show boasts the latest and greatest in the firearms industry, including guns, ammunition, accessories, optics, knives, gun safes, apparel and law enforcement equipment.

According to the National Shooting Sports Foundation (NSSF), which owns and produces the event, the bump in attendance signals a positive year ahead for the firearms industry.

“I think we’ve arrived at a point where we’re truly balancing the needs of an enormous crowd of industry professionals with the venue and services they need to successfully set the course of their businesses for the months ahead,” Chris Dolnack, NSSF senior vice president and chief marketing officer said.

He added, “That’s not a small feat, and we are pleased to see that our efforts to produce a continuously high-quality show have once again paid off.”

The SHOT Show will return to the Sands Expo Jan. 23-26.

As the largest annual trade show for the poultry, meat and feed industries, the 2017 International Production & Processing Expo (IPPE) also experienced an uptick in participation.

Held Jan. 31-Feb. 2 at the Georgia World Congress Center in Atlanta, the event drew more than 31,000 attendees and 1,275 exhibitors spanning more than 533,000 sq. ft. of exhibition space.

In 2016, IPPE attracted 30,277 attendees and 1,301 exhibiting companies to a 464,750-sq. ft. show floor.

Sponsored by the American Feed Industry Association (AFIA), North American Meat Institute (NAMI) and U.S. Poultry & Egg Association (USPOULTRY), IPPE is a collaboration of three shows - International Feed Expo, International Meat Expo and the International Poultry Expo - representing the entire chain of protein production and processing.

On a bustling expo floor, exhibiting companies demonstrated the most current innovations in equipment, supplies and services used by industry firms in the production and processing of meat, poultry, eggs and feed products, from live production and processing to further processing and packaging.

The show also featured a host of special events and 25 educational programs covering topics ranging from disease prevention and control to whole genome sequencing and food safety implications.

“This year’s tremendous exhibit floor and attendee and exhibitor numbers are a compliment to IPPE’s unmatched education programs, ample networking opportunities and diverse exhibits,” said Nath Morris, vice president of expo for USPOULTRY.  

He added, “The excitement and energy displayed by this year’s attendees and exhibitors will continue to safeguard the success and growth of future IPPEs.”

IPPE will return to the Georgia World Congress Center Jan. 30-Feb. 1. 

Las Vegas Shows Score Record Growth in First-half 2016

Source: TSNN News

InfoComm International
Las Vegas has a streak of good news with shows held in the first half of 2016 seeing major upticks in their numbers, with several reporting record growth.

Through May 2016, more than three million visitors traveled to Las Vegas to attend a meeting or convention. That’s a 12.1 percent, compared with the same time last year.  

CES 2016 broke its own record from last year with 2.47 million net sq. ft. showfloor, up from 2.2 million last year, taking over the Las Vegas Convention Center, Sands Expo & Convention Center and the Venetian, as well as the Wynn, Aria, Vdara and Cosmopolitan.

Owned and produced by the Consumer Technology Association (formerly the Consumer Electronics Association), the world's largest technology show took place Jan. 6-9.

InfoComm International broke records for attendance, exhibitors and exhibit space in 2016. Nearly 39,000 people visited the Las Vegas Convention Center for the event.

More than 35 percent of attendees visited InfoComm for the first time while it was held in Las Vegas. The June show welcomed 1,000 exhibitors, including 211 new exhibitors, across more than 527,000 net square feet of exhibit and special event space.

Also this year, ISC West at the Sands Expo & Convention Center attracted the highest attendance and largest number and square feet of exhibits. Nearly 30,000 security industry professionals attended the event to interact with a record 1,072 exhibiting companies and brands.  

Several shows, including World of Concrete and RECon 2016, also reported the highest attendance in the post-recession era. 

Even with more than two decades under its belt as the No. 1 trade show destination as ranked on the TSNN Top 250 trade show list, Las Vegas works hard to maintain that ranking. The city that evolved to host people is always evolving to improve the experience and ensure its top ranking.

More than $9 billion in current and proposed development is on the books to add to the destination’s appeal, including a 5,000 seat theater at the Monte Carlo Resort and Casino, Wynn Paradise Park, Lucky Dragon Hotel-Casino, Resorts World Las Vegas, Alon, renovation of the Julius Tower at Caesars Palace just to name a few.

In addition, the Las Vegas Convention and Visitors Authority is progressing with its Las Vegas Convention Center District project that will expand and renovate the Las Vegas Convention Center.

That project surpassed a major milestone today. According to local news reports, the Southern Nevada Tourism Infrastructure Committee voted unanimously to back a proposal that would fund the convention center project and create a seven-member oversight panel to supervise the development.

Under the recommendation, the convention center work would be funded by a 0.5 percent increase in the county room tax and by capping the local government collection allowance from room tax revenues at $25 million annually.

According to the news reports, the next step is Nevada state legislators will consider the recommendation for possible action.

Tracking the Online ROI of Your Offline Trade Show Efforts

Source: http://www.tsnn.com/news-blogs/tracking-online-roi-your-offline-trade-show-efforts

Emily Long

Tracking the Online ROI of Your Offline Trade Show Efforts

For many companies, trade shows are an important part of their revenue stream. They spend thousands of dollars on booth design, demonstration materials, and promotional items to distribute at various shows. And at the end of each event, the hope is for these companies to gain enough new business to make their efforts and expenditures worthwhile. Yet for a lot of businesses, tracking a lead’s progression from initial contact to further steps in the sales funnel remains a challenge, especially when the desired next step involves visiting the company’s website.

Here are two easy ways to track how effective your offline promotional efforts are in attracting visitors to your website.

Promo Codes

Special discount codes are a great way to incentivize trade show attendees to visit your website and take a specific action online (claim an offer, download a free whitepaper, etc.). Each time your code is used to complete the desired action, you are provided with valuable data that can help you understand whether or not your offline promotions are driving qualified traffic to your website. It can also help you determine which trade shows attract the most engaged attendees for your business.

We recently employed this strategy at a business conference where our post-it note cubes were included in the event’s swag bags. We created a specific coupon code for the conference and printed the code on the top sheet of every post-it cube distributed. Then, we were able to track how many orders were placed on our website using that particular promo code, providing us with valuable insights about whether or not we should supply free items for the conference’s swag bags in the future. 

Here are a few things to keep in mind when distributing trade show giveaways with promo codes.

Keep the Codes Unique

In order to track your website engagement properly, each event you attend should have its own promo code. This allows you to compare the number of online conversions you’ve received from all the trade shows you’ve attended. Comparing conversion data can help you see which events were beneficial and which events may not be a good fit for your company moving forward.

Capture the Lead’s Contact Info

If your promo code entitles users to some sort of discount, you should already be capturing their contact information during the checkout process. But if you are offering trade show visitors a free download or trial, remember to ask for their basic contact information when they redeem their code—only ask for the information that is absolutely necessary for you to follow up with them later.

Keep it Simple

One of the most important things to remember when distributing promo codes is to make the redemption process simple and user friendly. Require leads to fill in as few information fields as possible when claiming your offer. Minimizing the barrier to entry for your promotion will help increase conversions.

Set an Expiration Date

Remember to set an expiration date for your promo codes, especially if you’re offering monetary discounts. This will help prevent users from redeeming the same coupon code on repeat purchases from your website.

Vanity URLs

If your business is not in a financial position to offer trade show attendees a discount or free item, you may want to consider using Vanity URLs as a way of tracking how much web traffic is generated by your branded swag.

WordStream defines a vanity URLas “a unique web address that is branded for marketing purposes.” For example, Performance Sole Co., a hypothetical manufacturer of outsoles for various types of footwear, might use a vanity URL like IceWalkSole.com when attending an outdoor retailer trade show to promote a new product that allows customers to walk on ice without slipping.

The vanity URL is easy to remember, simple to type, and closely associated with what the product does. And rather than existing as an entirely separate website, the vanity URL simply redirects, or forwards, visitors to the “Ice Walk Sole” product page on the company’s actual website, PerformanceSoleCo.com.

It only costs a few dollars per year to buy an available URL, and it’s very simple to do through services like 1 & 1 or GoDaddy. Once you’ve purchased your domain name, you will need toset up what is called a “301 redirect”to the page on your website where you want users to land. HERE’S THE IMPORTANT PART: you must add specific campaign parameters to the URL of the desired landing page.Google’s URL buildermakes this process very easy.

When it’s time for Performance Sole Co. to attend another trade show, the brand can repeat the redirect process using a different vanity URL.

The number of website visitors received from your trade show efforts can be monitored under the “campaigns” tab in Google Analytics. You can also view how these users interact with your site by setting up goals or events in Google Analytics.

Google Analytics Help

Both strategies discussed here require some type of web analytics service to be deployed on your website. There are various analytics tools available, but the most widely used platform is Google Analytics. Here are a few resources to help you use Google Analytics when implementing the above strategies to track online ROI of offline trade show efforts.

If you are new to Google Analytics and have questions about the platform, or if you have questions about any of the strategies discussed in this article, please feel to let me know in the comments section below!

- See more at: http://www.tsnn.com/news-blogs/tracking-online-roi-your-offline-trade-show-efforts#sthash.RkMdZkKH.dpuf

Latest Trade Show Videos!


We were proud to work with two of our clients, Tailor Made Products and Neato Robotics to produce videos that featured their exhibits at the 2016 International Home + Housewares Show.  Each trade shows exhibit that has a creatively unique look to it, that's why being able to show some different looks at the same show was important to us.  To view them, please go back to our homepage.