Amtrak Case Study

Amtrak Service Center

the Challenge:

Amtrak is the leading railroad service for medium and longdistance travel across the United States. Chicago Union Station is one of the nation’s busiest train stations in the country for both short distance commuter rail and longer distance rail served by Amtrak. During the fall of 2015, one area of need for Amtrak at Union Station was centered around providing an easier ticketing and customer service process. Amtrak wanted to develop a structure that would simplify and meet those needs for its customers, especially during the expectedly busy holiday season. Dimension Craft was there to help make this happen for Amtrak.

the Solution:

Dimension Craft, upon discussing and evaluating Amtrak’s needs, designed a structure that met their requirements and intended objectives. The structure was intended to be a centralized customer service center that gave customers the ability to walk up to a ticket kiosk and check in prior to their trip. Amtrak would utilize the space to input 4 ticketing kiosks and a centralized printer that would streamline the rider check-in process. This would reduce lines and wait times at ticket windows. The customer service center would serve the purpose of posting train schedules and routes as well be a great way to establish a strong branding presence in the great hall of Union Station.

the Results:

The Amtrak customer service center is 25’ ft. wide by 12’ ft. high in its dimensions. It has 4 entrances with ADA compliable ramps, hi-def 75” inch monitors, a fabric canopy with logo and corporate branding done throughout. The structure was built with the intention that it can be set up and taken down when needed. It was built and set up prior to the holiday season in 2015 and has since become a semi-permanent property used by Amtrak at Chicago’s Union Station ever since to provide t

Spring Newsletter

  Spring 2017


  The Dimension Craft Newsletter

Spring is a wonderful time for renewed hope and energy.  The trees are regrowing their leaves, the grass is growing and the sun is shining.  And guess what, so are we!
As always you can connect with us online, by visiting our website where you will find news updates from Dimension Craft as well as a variety of content and videos for you to view. To find our social media pages, please click on the logos at the bottom of this newsletter. 
We want to hear from you! Send us your success stories, trade show expertise, and ideas that you may want to contribute to future newsletters. Please email us with your suggestions and comments to This email address is being protected from spambots. You need JavaScript enabled to view it.. 

Product Spotlight:

Trade Show Mobile Marketing & Advanced Lead Capture

Dimension Craft has developed a unique new partnership with a mobile marketing platform that could potentially be a powerful add-on tool to your future exhibits.  It's intent is to help you maximize your exposure on the show floor in a new and exciting way, while gaining meaningful intelligence at the show that can help drive additional ROI.  This proprietary technology has been used by many large corporations in a variety of different consumer settings and now its being made exclusively available to the trade show/event space by Dimension Craft.

Are you interested in learning more? Contact Mallorie De Riggi at This email address is being protected from spambots. You need JavaScript enabled to view it.. We would love to set up a demo and show you how this new service could benefit your organization's trade show plans!  

Be On The Look Out...

We're always excited to provide you with opportunities to learn and prepare better for your upcoming trade shows and events! Our next webinar will be on June 20, 2017. For more information, click on the sign up button below!




Dimension Craft Releases New Advertisement!

Watch: "We Are Chicago"

We are releasing a new advertisement that will be airing on American Airlines this summer during the months of June and July.  We feel it expresses our shared story with the growth of Chicago, our hometown.

Please let us know what you think!


Looking for an affordable rental exhibit for 2017?
Exhibit Promotion Options:

Rent a 10'x20' exhibit for only $10,000 to $20,000 installed!*

Option A: 
includes carpet, custom graphics, bar stools, storage area, plasma TV and refrigerator.
Option B:
includes carpet, custom graphics, furniture, storage area, and plasma TV.

Option C:
includes carpet, custom graphics, bar stools, storage area, and plasma TV. 

*Applies to new clients, McCormick Place shows only.  Includes shipping and straight time installation & dismantling. Additional charges (drayage, electric, other show services) will apply.

New Modular/Portable Exhibit Options!

Our Partnership with Nomadic Displays

We have developed an exciting partnership with Nomadic Displays which has allowed us to offer even more exhibit options at your disposal.  There's everything from banner stands and hanging signs to large inline and island exhibits.  Take a look!

If you see anything you would like, please This email address is being protected from spambots. You need JavaScript enabled to view for more information!


Upcoming Industry Shows To Look Out For!


HD Expo Las Vegas 5/3/2017
Hardware Las Vegas 5/9/2017
NRA Chicago 5/20/2017
ICSC Recon Las Vegas 5/22/2017
Windpower New Orleans 5/22/2017
Sweets and Snacks Chicago 5/23/2017
ASCO Chicago 6/2/2017
IRCE Chicago 6/6/2017
Global Petro Calgary 6/13/2017
E3 Los Angeles 6/13/2017
SHRM New Orleans 6/18/2017
HITEC Toronto 6/26/2017
Cosmoprof Las Vegas 7/9/2017
Intersolar San Francisco 7/11/2017
Semicon West San Francisco 7/11/2017
Superzoo Las Vegas 7/25/2017
AACC San Diego 7/30/2017
NACDS Denver 8/19/2017
CEDIA San Diego 9/5/2017

Arugula Prosciutto Flatbread Pizzas!

  • 2 pieces lavash or other flatbread, halved
  • 1 tablespoon extra-virgin olive oil, plus more for brushing
  • 1/2 cup grated fontina cheese (about 2 ounces)
  • 4 ounces thinly sliced prosciutto, torn
  • 4 cups baby arugula
  • 1 bulb fennel, halved, cored and thinly sliced
  • 2 tablespoons roughly chopped fresh parsley
  • 1/2 red onion, thinly sliced
  • 2 tablespoons balsamic vinegar
  • Kosher salt and freshly ground pepper
  • 1/2 cup crumbled gorgonzola or other blue cheese (about 2 ounces)

Preheat a grill to medium. Lightly brush the lavash with olive oil, then grill until marked on the bottom, about 2 minutes. Flip the bread and immediately top with the fontina. Continue grilling until the cheese melts, about 2 minutes. Transfer to a platter and top with the prosciutto.
Combine the arugula, fennel, parsley and red onion in a large bowl. Drizzle with the vinegar and 1 tablespoon olive oil; season with salt and pepper and toss. Pile on top of the pizzas; sprinkle with the gorgonzola.

We Are Chicago


Dimension Craft, Inc. Debuts Pro-Chicago Commercial

Chicago, IL – March 27, 2017 – Dimension Craft, Inc. ( is announcing the release of its new commercial that will be airing later this year (June and July) on American Airlines flights. The advertisement’s focus is centered around promoting Chicago’s business culture, diversity and history of immigration as sources of comparison in telling Dimension Craft’s own success story.

“We wanted to put ourselves out there with this commercial. We feel this is a timely message. It tells the story of who we are as a Chicago based exhibit company. The advertisement speaks to the value of hard work, diversity, immigration, innovation and entrepreneurship which are all things that have had a vital impact on Chicago’s success as a city as well as our own as an organization,” Mallorie De Riggi, Marketing Manager at Dimension Craft explains.

Dimension Craft has been in business for over 45 years. Karl Hetzel, the company’s founder, was a German immigrant who escaped war torn Yugoslavia after World War II. The company’s ownership has since been passed on to his children. Peter Hetzel, President of Dimension Craft, has spurred new growth and development at his company by assembling a team that is driven, diverse and innovative. Dimension Craft develops custom solutions that address the trade show exhibit and marketing needs of today and of the future.

Ms. De Riggi goes on to note, “Chicago attracts some of the best and the brightest. It’s a place that welcomes anybody who is willing to work. We believe these are values that not only serve the advancement of our local economy, but also to our success as an organization. Our ability to evolve and grow as an organization is tied directly to the types of people we hire. We hire smart, creative people who are passionate about doing the very best we can for our clients.”

The advertisement entitled We Are Chicago” can be viewed on the company’s YouTube Channel and will later be broadcasted on American Airlines flights during the months of June and July this summer.

Poultry, Beef and Firearms Shows Attract Record Attendance

Source: TSNN News

IPPE 2017

Trade shows dedicated to the poultry, beef and firearms industries have been enjoying extra boosts in attendance recently. 

The Cattle Industry Convention and National Cattlemen’s Beef Association (NCBA) Trade Show shattered its previous attendance record of 8,200 attendees by attracting 9,331 participants to its most recent event, held Feb.1-3 at the Gaylord Opryland Resort & Convention Center in Nashville, TN.

As the largest national trade show for the beef industry, the event drew 359 exhibiting companies spanning 268,000 net square feet of exhibition space. Last year, the show attracted 6,300 attendees and 353 exhibitors to a 300,000-sq. ft. show floor.

“We’ve seen an uptick in our convention numbers for a couple of different reasons,” said Kristin Torres, NCBA executive director of meetings and events. “First, Nashville is a great location for our group, our attendees really love it and (second), we significantly increased our marketing of the event and started marketing earlier than in years past.”

She continued, “By doing this we were able to get attendees talking about the convention early on and helping to create a buzz in the months leading up to it. We also partnered with our exhibitors (on marketing efforts) more than in years past, (are building) on the changes we made to the show seven years ago, and are continuing to make changes to make it better.”

Besides having the opportunity to learn about the latest and most advanced equipment, nutrition and pharmaceuticals available to the industry, attendees had a chance to engage in grassroots policy process, hear from industry experts, enjoy an abundance of live music and networking opportunities, and elect a new officer team, including fourth-generation Nebraska cattleman Craig Uden as the association’s new president.

The 2018 Cattle Industry Convention and NCBA Trade Show will take place Jan. 31-Feb. 2 at the Phoenix Convention Center.

Meanwhile, hunters, sportsmen and firearms enthusiasts galore converged at the 39th Shooting, Hunting and Outdoor Trade (SHOT) Show in Las Vegas.

Held Jan. 17-20 at the Sands Expo & Convention Center, the event attracted 64,527 attendees and 1,745 exhibiting companies to a 641,400-sq. ft. show floor, making it the second most attended SHOT Show in the event’s history, compared to its all-time record of 67,318 attendees in 2014.

In 2016, the show drew 64,333 attendees and 1,745 exhibitors to 641,200 sq. ft. of exhibition space.

As the largest trade show of its kind that draws participants from more than 100 countries, the SHOT Show boasts the latest and greatest in the firearms industry, including guns, ammunition, accessories, optics, knives, gun safes, apparel and law enforcement equipment.

According to the National Shooting Sports Foundation (NSSF), which owns and produces the event, the bump in attendance signals a positive year ahead for the firearms industry.

“I think we’ve arrived at a point where we’re truly balancing the needs of an enormous crowd of industry professionals with the venue and services they need to successfully set the course of their businesses for the months ahead,” Chris Dolnack, NSSF senior vice president and chief marketing officer said.

He added, “That’s not a small feat, and we are pleased to see that our efforts to produce a continuously high-quality show have once again paid off.”

The SHOT Show will return to the Sands Expo Jan. 23-26.

As the largest annual trade show for the poultry, meat and feed industries, the 2017 International Production & Processing Expo (IPPE) also experienced an uptick in participation.

Held Jan. 31-Feb. 2 at the Georgia World Congress Center in Atlanta, the event drew more than 31,000 attendees and 1,275 exhibitors spanning more than 533,000 sq. ft. of exhibition space.

In 2016, IPPE attracted 30,277 attendees and 1,301 exhibiting companies to a 464,750-sq. ft. show floor.

Sponsored by the American Feed Industry Association (AFIA), North American Meat Institute (NAMI) and U.S. Poultry & Egg Association (USPOULTRY), IPPE is a collaboration of three shows - International Feed Expo, International Meat Expo and the International Poultry Expo - representing the entire chain of protein production and processing.

On a bustling expo floor, exhibiting companies demonstrated the most current innovations in equipment, supplies and services used by industry firms in the production and processing of meat, poultry, eggs and feed products, from live production and processing to further processing and packaging.

The show also featured a host of special events and 25 educational programs covering topics ranging from disease prevention and control to whole genome sequencing and food safety implications.

“This year’s tremendous exhibit floor and attendee and exhibitor numbers are a compliment to IPPE’s unmatched education programs, ample networking opportunities and diverse exhibits,” said Nath Morris, vice president of expo for USPOULTRY.  

He added, “The excitement and energy displayed by this year’s attendees and exhibitors will continue to safeguard the success and growth of future IPPEs.”

IPPE will return to the Georgia World Congress Center Jan. 30-Feb. 1.