Dimension Craft, Inc. and Didgebridge, LLC have a strategic partnership to combine the strengths of both firms to best serve their clients’ interests and marketing requirements. Dimension Craft, Inc. is an integrated exhibit designer and builder with decades of client experience and Didgebridge, LLC is a mobile video and digital analytics company founded by senior marketing executives and award-winning technologists.
Mizuho America, Inc., located in Union City, CA was seeking to add a digital catalog within its exhibit structure for the CNS Annual Meeting in 2017. Mizuho wanted to display the wide range of surgical products on its website as well as from its other marketing materials. The goal was to put it all on one centralized platform that can be viewed on both a touch screen within the exhibit as well as on iPad devices during the exhibition.
“This was a unique project for us and it kept evolving as we worked on it. This was by no means cookie cutter in any way. All elements, from the exhibit itself to the digital catalog required innovative thought and careful delivery,” Mallorie De Riggi, Marketing Manager at Dimension Craft explained.
The digital catalog was built to be an interactive web platform that was easy to use and intuitive for attendees as well as for sales representatives.
“Dimension Craft in partnership with Didgebridge is revolutionizing how surgeons access a wide variety of Mizuho products by not only creating a new kind of physical touch screen experience, but also by featuring a one-of-a-kind, convenient quick-access mobile video on-demand portal without the need for installing an app,” said Ryan Swadley, Chief Innovation Officer for Didgebridge.
“This allows for the Mizuho interactive booth experience and its digital product catalog to be instantly available for their sales teams, thereby improving efficiency in re-communicating with booth attendees.”
Ms. De Riggi added, “We wanted to do our very best for Mizuho and we’re very fortunate to be backed by a firm like Didgebridge that brings so many years of innovative digital experience to be able to build out from scratch a comprehensive web platform that contained hundreds of pages of content within a relatively narrow turnaround time.”
“Our partnership with Didgebridge enables us to expand our digital marketing and web development capabilities to our clients in a variety of beneficial and innovative ways,” said Peter Hetzel, President of Dimension CraftInc.
Lenova Inc. is a leading manufacturer of sinks and faucets in the U.S. Lenova is dedicated to making the best quality products and designs, offer outstanding customer service, profitability to their industry partners and maximum value to their customers.
Lenova has owned and used several exhibit properties in the past and wanted to upgrade their exhibit presentation. In the past, Lenova was setting up their exhibit themselves and was seeking a company that could handle their needs in a more comprehensive way.
Dimension Craft devised solutions to help make Lenova’s trade show goals possible.
Dimension Craft discussed a variety of options that would best meet Lenova’s desire to display their products at the primary show that they attend, the Kitchen and Bath Industry Show (KBIS). Unique modular product displays were developed to match up and accompany the different sink and faucet products they wanted to feature at the show. Graphics and branding were a primary focus in the design as well. The exhibit was designed to be able to expand to larger spaces.
Lenova over the course of its time as a client of Dimension Craft have expanded their exhibit booth size from 20 x 40 to 20 x 50 to 30 x 50. Their exhibit property which is a combination of portable and fixed elements have been able to scale to their needs.
Dimension Craft continues to work with Lenova to ensure that they get the most out of KBIS for the foreseeable future.
Amtrak is the leading railroad service for medium and longdistance travel across the United States. Chicago Union Station is one of the nation’s busiest train stations in the country for both short distance commuter rail and longer distance rail served by Amtrak. During the fall of 2015, one area of need for Amtrak at Union Station was centered around providing an easier ticketing and customer service process. Amtrak wanted to develop a structure that would simplify and meet those needs for its customers, especially during the expectedly busy holiday season. Dimension Craft was there to help make this happen for Amtrak.
Dimension Craft, upon discussing and evaluating Amtrak’s needs, designed a structure that met their requirements and intended objectives. The structure was intended to be a centralized customer service center that gave customers the ability to walk up to a ticket kiosk and check in prior to their trip. Amtrak would utilize the space to input 4 ticketing kiosks and a centralized printer that would streamline the rider check-in process. This would reduce lines and wait times at ticket windows. The customer service center would serve the purpose of posting train schedules and routes as well be a great way to establish a strong branding presence in the great hall of Union Station.
The Amtrak customer service center is 25’ ft. wide by 12’ ft. high in its dimensions. It has 4 entrances with ADA compliable ramps, hi-def 75” inch monitors, a fabric canopy with logo and corporate branding done throughout. The structure was built with the intention that it can be set up and taken down when needed. It was built and set up prior to the holiday season in 2015 and has since become a semi-permanent property used by Amtrak at Chicago’s Union Station ever since to provide t
Dimension Craft has been happy to have Millwood Inc. as a client for several years now and works with them to develop creative exhibit concepts that they can use on the show floor! Check out our story on the work we have done together!