Dimension Craft Partners with Helen of Troy at ULTA Beauty World 2026

The Design Objective:

Helen of Troy requested an exhibit that could host all three of their brands while allowing for equal space and distinctive messaging. They wanted their display to have a cohesive feel while also allowing visitors the ability to walk between brands with ease.

How We Made It Happen:

Within Helen of Troy’s exhibit footprint, we utilized a large hanging sign to split the exhibit into three parts with each corresponding brand representing a color: yellow for drybar, purple for HOT TOOLS, and blue and white for CURLSMITH. We kept the flooring consistent between the three designated areas to define their space as one, while including different printed floor graphics for HOT TOOLS’ pickleball area and CURLSMITH’s photo station. Attendees were able to interact with each brand by walking through curved archways into the other pockets of the exhibit. While each brand carried their own color scheme and products, a seamless interaction was able to be had with the vibrant led callouts, product displays, printed graphics, and more.

Unique Exhibit Components:

• Custom Pickleball Paddles
• Pickleball Court
• LED Product Displays
• 2 Photo Stations