Embracing the past while moving towards their future

Great Dane celebrated their 125th anniversary this month at TMC 2025. We were able to partner with their organization to create an exhibit structure that told their history and highlighted the new innovations they were creating. In the exhibit, attendees were able to explore a restored antique trailer while also being able to view old style signage. Great Dane made use of their large exhibit footprint by adding in trailers for onlookers to explore. While the almost crescent shaped structure at the front of the exhibit would be enough to spot Great Dane on the show floor, our team also built two 20-foot large towers that were suspended from the ceiling on both sides of the space. Lastly, the DC team built two large private conference rooms for Great Dane to meet with existing and future clients at the show.

See Great Dane at TMC 2025 below:

“Our TMC exhibit received positive feedback from both external audiences (customers and suppliers) and internal stakeholders, who praised the overall aesthetics and functionality of the space. The layout, featuring minimal assets and impactful messaging, provided ample room for networking. The entrance highlighted our milestone anniversary, and the historic trailer resonated with attendees, who understand the significance of longevity. Our exhibit not only showcased our rich history but also reinforced the message we are wanting to convey during this pivotal year– 125 years strong and we are here to stay.”

Rhonda Gordy, Events Manager