Falling Back into Trade Show Season

As back-to-school traffic starts up and pumpkin spice flavors fill our coffees, marketers are reminded that a busy fall trade show season is about to start. After months of booth planning and design prep, you might be asking what’s next in the planning process? Or you might be wondering if there were details you might have missed when coordinating your show days. Whether it’s finalizing your social media content or creating a plan for your booth staff, we put together a list of questions to discuss with your team below.

Last Minute Show Considerations

• Marketing Material & Giveaways
  • Have you reviewed your marketing material and giveaway quantities before the show?
  • How will you get them there?
• Booth Staff Plans
  • Who will be at the booth and on which days?
  • Does your booth staff know where they will be standing within the exhibit or what they will be demonstrating to attendees?
• Storage Review
  • Where will everything go in the booth once you’re there for show days?
  • Which cabinet will hold marketing material, staff bags, and snacks?
  • If you have a storage closet, how will you keep it organized during the show?
• Content Schedule
  • What does your month before, week of, and month after social media strategy look like?
  • Will your team take videos inside the booth? If so, what time will they do that?
• Meeting Confirmations
  • Do you have meetings scheduled for the show?
  • How will you follow-up with leads when you get back in the office?