OUR STORY

50 YEARS OF EXPERTISE

BUILDING BRANDS SINCE DISCO

For over 50 years, Dimension Craft has been built around the idea of making our clients our first priority.

In 1971, our founder, Karl Hetzel, was an employee of a tradeshow company that had fallen on hard times. After being told that the company could no longer afford his services, Karl’s commitment to his clients compelled him to work without a paycheck. When several of his clients discovered his situation, they encouraged him to launch his own tradeshow exhibit company and Dimension Craft Inc. was started.

Although the tradeshow industry has evolved over the past five decades, our commitment to our customers remains the same. The standard of excellence that Karl founded the company upon continues to be the hallmark of our business today.

There is a reason why our clients keep coming back to us year after year. The average amount of time a client stays with us is 13 years. This is unheard of in today’s business climate where loyalty is not what it once was. The primary reason clients continue to work with us is the personal touch and hands-on approach of our entire team. We are a family owned company whose leaders are always available and accessible to your needs. No matter the size of the project, no matter if it’s a small business or a Fortune 500 corporation, our philosophy remains the same. Our success as an organization is proof that our approach to engaging with our clients-bringing a personal touch to even large scale projects-really separates us from the traditional giants in the trade show industry.

1971
1971

DIMENSION CRAFT

Founded By Karl Hetzel & Fred Kempinski

PRESTO is our first client and is still with us today!

1980's
1980's

1983

DIMENSION CRAFT moves to our current Chicago office

1990's
1990's

1999

The Hetzel family bought out Dimension Craft partner, Fred Kempinski

2000's
2000's

2000

Peter Hetzel becomes President of Dimension Craft.

2003

Dimension Craft bought remainder of property at Chicago office.

 

2010's
2010's

2010

Partnership with Display Graphic Systems

2019

Absorption of Display Graphic Systems into Dimension Craft adding a massive expansion to the graphics department

 

2020's
2020's

2020

COVID-19 Pandemic hits & entire tradeshow industry halts

2021

COVERINGS is our first major show to return. Tradeshows slowly return through the fall.

2023

Dimension Craft Rebrand and Website Launch

 

“I would definitely recommend them to my colleagues & will use them for any future projects.”
  • Solomon E. - VP, Dura-Kleen USA

LET’S START

YOUR EXPERIENCE

GET STARTED