Let your graphics enhance your brand

Graphics are an essential part of explaining to attendees what your brand has to offer while allowing them to visualize working with your organization. Your exhibit can have a completely different energy depending on how you design your graphics and where you place them in your exhibit space. In the planning process, it’s critical to establish a category that your graphics will fall into to help create a cohesive display.

Different Graphic Categories:

Branded Graphics

Branding your exhibit with graphics of logos and your color palette can help attendees identify your brand immediately on the show floor. Graphic Packaging created a brand focused exhibit with printed logos and tied it in with wrapped counters and podiums to match. By doing this, they were able to create a unified look throughout their exhibit.

Informative Graphics:

Hyperion featured a large backwall printed with materials they were showcasing at IMTS 2024. Shifting focus from the wall to their exhibit space, attendees were met with three counters with informative text about their materials and QR codes. By printing their products on their backwall, Hyperion was able to show attendees what they would be demonstrating at their space with more information the closer you get to the exhibit.

Storytelling Graphics:

FST wanted to create a western themed exhibit. They were able to transport attendees into a saloon-like atmosphere inside their space, while capturing the wooden exterior and landscape outside their booth. By adding in a fun and imaginative story to represent their brand, they were transporting attendees out of the convention hall and into a themed display to discuss their machinery.

Product Themed Graphics:

Stanpac created a space where attendees could stroll through town and see their products at Pack Expo 2024. Each vignette acted as a real place you would find their packaging in day-to-day life. Scoop acted as Stanpac’s ice cream shop to show ice cream packaging and Rise & Shine displayed their coffee cups. By utilizing their products in their graphics, Stanpac was able to interact with attendees in a fun and creative way.

How do you want to create your space?

Whether you’re looking to brand your space in your logo and color swatches or create a new world to transport attendees to, we are here to help! Our office has the capabilities to design, print, build, and ship your exhibit to your next trade show. If you’re interested in working with us, fill out our contact form here.