CLIENT CHALLENGES

SOLVED

• BRAND RELAUNCH: After being absent from The Inspired Home Show for several years, Wilton was looking to relaunch their brand with a unique exhibit. We were able to provide a fresh concept that allowed their new logo and packaging to stand out on the show floor.

• A WOW FACTOR WITH MORE DIGITAL: Wilton wanted to wow attendees and include more digital components in their 20×80 space. By utilizing a Clear LED Curtain wall positioned towards the exhibit aisle, they were left with a fun way to promote their marketing initiatives. We sprinkled in tv’s throughout the rest of their space to give attendees a taste of what Wilton had to offer.

• DIVIDED BOOTH WITH STATIONS: Wilton wanted to define their exhibit with multiple stations. We were able to provide 5 unique areas that included a decorating space, shopping feature, conference room, photo op, and demo station. This allowed attendees the opportunity to see what Wilton had to offer and decide how they wanted to interact with their brand.

HOW WE

GOT THEM THERE

• LED Curtain Wall
• Raised Selfie Station
• Structurally mounted “ribbon” frame and fabric
• Large format and contour cut graphics for marketing content and messaging
• Wilton Shop included shelving and hooks on slat wall for maximum flexibility of merchandising product
• 2 Storage Closets
• Wilton Sweet Studio featured a demo counter with under counter fridge, lockable storage and podium for microwave along with overhead camera and 85″ monitor to cast demo above with ample decorating stations for guests
• 2 apartment sized refrigerators for samples and plenty of shelving units for organized storage room
• Private lounge exterior with frosted plexi and printed plexi panels
• Wilton Shop with a 50″ touchscreen monitor
• Executive conference room with lounge
• Reception counter with lockable storage
• Hanging Sign for high identity